SHIN KONG MITSUKOSHI XINYI A4 CURVES Pop-Up Store. 新光三越信義新天地 A4 CURVES 時尚快閃店。
Blessed to be invited to the Shin Kong Mitsukoshi Curves event. It's a pleasure for me to be the pioneers to get a quick glance on the SS2014 of 7 brands in the pop-up store (i.e. Jason Wu, L'Wren Scott, Mara Hoffman, Nina Ricci, Emma Cook, Thakoon & Alexandre Birman). I am so glad to be there meeting up with Guo Si Ting (Fashion Director of Shin Kong Mitsukoshi Taipei), Gary Tu (Fashion Illustrator), Bianca Bai (Taiwan Top Model), Roger Cheng (Taiwan Top Fashion Stylist), Terri Kwan (Taiwan Famous Actress) and of course the two lovely ladies that I first met but knew long time ago Judy Chou (TVB Fashion TV host) and Little Miss Shopaholic Nikki (Taiwan Blogger & Fashion Buyer)!
很榮幸得到新光三越的邀請，率先看到 7 個品牌最新 2014 的春夏單品，包括：Jason Wu、L'Wren Scott、Mara Hoffman、Nina Ricci、Emma Cook、Thakoon、Alexandre Birman！也很高興認識了新光三越的時尚總監郭思婷、時尚插畫家塗至道、名模白歆惠、化妝造型設計師鄭建國老師、著名演員關穎，還有兩位可愛的台灣部落客 「潮流界的一位小姐Judy Chou」及「購物狂小姐 Little miss Shopaholic小閃 Nikki」!
the Fashion Illustrator - Gary Tu & Top Model - Bianca Bai // 時尚插畫家塗至道 &名模白歆惠
What is a pop-up store?
Pop-Up store, also known as flash retailing, is a trend of opening short-term sales space for brands. Consumers are able to purchase the limited edition products from niche retailers. These shops, while small and temporary, can build up interest by consumer exposure. Pop-up store allows a company to create a unique environment that engages their customers and generates a feeling of relevance and interactivity. There are different benefits to popups, marketing, testing products, locations, or markets, and as a low cost way to start a business. Some are seasonal, others go on to sign long term leases, and some use it as creative engagement.
In honor of L'Wren Scott, Bianca Bai wore this L'Wren Scott purple printed silk dress to pay her respect. 因為L'Wren Scott的離去讓時裝界少了一位精英，所以白歆惠特別選了 L'Wren Scott 春夏的紫色洋裝作為這次走秀的衣服。
Apart from Bianca Bai, there are some other models wearing the designer clothes for a catwalk inside the store.
....more photos after the jump..
After that runway show in store, we proceed to have the tea party and painting session by Gary Tu,
but how sad that I am not able to get one due to the long queue that I needed to wait for hours. Oops.
Gary Tu paints for the VIPs & guests
Mara Hoffman S/S 2014
Emma Cook S/S 2014
Nina Ricci S/S 2014
Jason Wu S/S 2014 Bag
Fashion Director of Shin Kong Mitsukoshi, Guo Si Ting (white Thakooon dress), took photos with her guests
Fashion Director of Shin Kong Mitsukoshi - Guo Si Ting & Top Fashion Make Up Stylist - Roger Cheng
Taiwan Fashion Blogger Little Miss Shoppaholic Nikki in faux fur coat & Hermes Kelly Bag in taupe
Fashion Illustrator- Gary Tu & Taiwan TVB Fashion Host - Judy Chou
Fashion TV Host Judy Chou & Taiwan Actress - Terri Kwan 關穎
Curious in where I am ?! I am working hard for the post!
This is the outfit that I wore at the event.
Outfit of the Day:
White Shirt & Black Jeans from ZARA
Cocoon Coat & Gold clutch from Local Store
Embroidered Necklace & Pearl Ring from Korea
Santos Watch from Cartier
I am still super petite wearing a pair of 3.5 inches heels standing beside these fashion people.
How can I get taller?
SEE YOU, TAIWAN!
OH. WAIT..... there is still something interesting.... WHOM did I see when I arrived Taiwan? It's Kim Soo Hyun!