Tuesday, March 25, 2014

THETALLNSHORT | SHIN KONG MITSUKOSHI TAIPEI CURVES POP-UP STORE 新光三越信義新天地 A4 CURVES 時尚快閃店




SHIN KONG MITSUKOSHI XINYI A4 CURVES Pop-Up Store.  新光三越信義新天地 A4 CURVES 時尚快閃店。

Blessed to be invited to the Shin Kong Mitsukoshi Curves event. It's a pleasure for me to be the pioneers to get a quick glance on the SS2014 of 7 brands in the pop-up store (i.e. Jason Wu, L'Wren Scott, Mara Hoffman, Nina Ricci, Emma Cook, Thakoon & Alexandre Birman). I am so glad to be there meeting up with Guo Si Ting (Fashion Director of Shin Kong Mitsukoshi Taipei), Gary Tu (Fashion Illustrator), Bianca Bai (Taiwan Top Model), Roger Cheng (Taiwan Top Fashion Stylist), Terri Kwan (Taiwan Famous Actress) and of course the two lovely ladies that I first met but knew long time ago Judy Chou (TVB Fashion TV host) and Little Miss Shopaholic Nikki (Taiwan Blogger & Fashion Buyer)!

很榮幸得到新光三越的邀請,率先看到 7 個品牌最新 2014 的春夏單品,包括:Jason WuL'Wren ScottMara HoffmanNina RicciEmma CookThakoonAlexandre Birman!也很高興認識了新光三越的時尚總監郭思婷、時尚插畫家塗至道、名模白歆惠、化妝造型設計師鄭建國老師、著名演員關穎,還有兩位可愛的台灣部落客 「潮流界的一位小姐Judy Chou」及「購物狂小姐 Little miss Shopaholic小閃 Nikki」!

the Fashion Illustrator - Gary Tu & Top Model - Bianca Bai // 時尚插畫家塗至道 &名模白歆惠



What is a pop-up store? 
Pop-Up store, also known as flash retailing, is a trend of opening short-term sales space for brands. Consumers are able to purchase the limited edition products from niche retailers. These shops, while small and temporary, can build up interest by consumer exposure. Pop-up store allows a company to create a unique environment that engages their customers and generates a feeling of relevance and interactivity. There are different benefits to popups, marketing, testing products, locations, or markets, and as a low cost way to start a business. Some are seasonal, others go on to sign long term leases, and some use it as creative engagement.

甚麼是『快閃店』?
『快閃店』有幾項顯著特徵,但其中最基本的形式是零售商需要出售一些貨架期較短的商品,發佈新品牌或建立知名度,為此開設一家僅營業幾天或幾周的限定商鋪。這種商鋪通常將商品陳列好,庫存準備好,做幾天到幾個月的生意,製造點話題,然後就會消失了。


In honor of L'Wren Scott, Bianca Bai wore this L'Wren Scott purple printed silk dress to pay her respect.  因為L'Wren  Scott的離去讓時裝界少了一位精英,所以白歆惠特別選了 L'Wren Scott 春夏的紫色洋裝作為這次走秀的衣服。


Apart from Bianca Bai, there are some other models wearing the designer clothes for a catwalk inside the store. 
除了白白之外,還有其他模特兒穿上品牌服裝在店裡走秀。


....more photos after the jump..



After that runway show in store, we proceed to have the tea party and painting session by Gary Tu,
but how sad that I am not able to get one due to the long queue that I needed to wait for hours. Oops.
走秀後,就有茶會以及由Gary Tu親手即興為來賓們畫畫像!
可惜因為大多人要畫畫像的關係,要等上幾個小時,我就放棄沒畫了!

Gary Tu paints for the VIPs & guests

Mara Hoffman S/S 2014

Emma Cook S/S 2014

Nina Ricci S/S 2014

Jason Wu S/S 2014 Bag

Fashion Director of Shin Kong Mitsukoshi, Guo Si Ting (white Thakooon dress), took photos with her guests

Fashion Director of Shin Kong Mitsukoshi - Guo Si Ting & Top Fashion Make Up Stylist - Roger Cheng

Taiwan Fashion Blogger Little Miss Shoppaholic Nikki in faux fur coat & Hermes Kelly Bag in taupe

Fashion Illustrator- Gary Tu & Taiwan TVB Fashion Host - Judy Chou 

Fashion TV Host Judy Chou & Taiwan Actress - Terri Kwan 關穎


Curious in where I am ?! I am working hard for the post!
奇怪怎麼所有照片都沒有我嗎?我在這裡努力地拍照!

ME! Working very hard for the blogger post in Taiwan Fashion Blogs (Sorry for the poor quality)

This is the outfit that I wore at the event.
Outfit of the Day:
White Shirt & Black Jeans from ZARA
Cocoon Coat & Gold clutch from Local Store
Embroidered Necklace & Pearl Ring from Korea
Santos Watch from Cartier


I am still super petite wearing a pair of 3.5 inches heels standing beside these fashion people.
How can I get taller?
我已經穿了3.5寸的高跟鞋,比拼這些潮流人物們我很嬌小哦!怎麼可增高一點呢?


SEE YOU, TAIWAN!

OH. WAIT..... there is still something interesting.... WHOM did I see when I arrived Taiwan? It's Kim Soo Hyun!
等等..... 想知道我來台的時候看到誰嗎?是金秀賢哦~

x.o.x.o.

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© cherie s. for thetallnshort, 2013.
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