Alexander Wang offered a collection for Spring that could well have been an exercise in self promotion but for the masterful juxtaposition between nineties street and precise techno minimalism. - [StyleSight]
Translating the bold block letters of his logo into guipure lace, jacquards, and stamped leather was a cocky move, to be sure—one that could likely divide people. Genius or gimmick? We're going with the former. It's not hard to imagine the black leather trench laser-cut with a repeating ALEXANDER WANG pattern on the back turning into a thing. But it was the more subtle interpretations of the idea—like the menswear checks, big and small, that made you do double takes—that were the real winners here. The designers doing logos back in the day weren't half as clever. And with the VFiles of the world and other street-wear brands making bank by tweaking designer branding, it's delightfully meta to see Wang doing it for himself on the runway.