The new and novel campaign Bigger than Life from the French fashion house for the upcoming Fall 2013 collection was shot in the Big Apple: New York City. In this new campaign, New York was chosen for its energy and impressive architecture, which appears miniature next to a disproportionately large Coco Rocha, the beautiful Canadian model who is the face of the brand for the fourth consecutive season.
Bigger-than-life? Coco literally towers over the city, overtaking the skyscrapers with her sexy cigarette-pant jumpsuit and high-heeled ankle boots from Longchamp's Fall 2013 collection.
This Fall 2013's new "It" bag, LONGCHAMP Quadri totes are inspired by the natural elegance of Parisian girls, in a dazzling fuchsia version and an iconic red carmine.
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Making-of & Photoshoot
Teaser Coco Rocha
The Rehearsal, Bigger Than Life
[source via LONGCHAMP]