In July 13, 2013, Alexander Wang invited a group of curious New Yorker fans to their 'one-time-only undisclosed event' digitally where the initial 'open call' revealed only a location and a time. Hints and updates were leaked on the days leading up to the event via Twitter and Facebook. Once the doors to the lobby area opened, Wang revealed in a projected video message that attendees will have access to pieces from the T by Alexander Wang collection -- for free; no shopping bags or shopping carts.
p.s. I wish I were there, and this video reminds of the confession of a shopaholic! People fighting for clothes like they are refugees. It's so funny that camera man caught all these expressions. lol.
[source via AlexanderWang]